About

MUSE EDIT is founded and led by Jasmin Søe, based in Copenhagen.

For the past 14 years, I have worked across brand building, marketing, PR, communications, media, content and entrepreneurship.

My career has taken me from international modelling and media to founding a fashion brand, leading marketing and communications, working in PR and creating my own publications.

As founder of CUSTOMIETY, my work received international media coverage in Vogue, The New York Times, Financial Times and Harper's Bazaar. One of my designs is now part of The Metropolitan Museum of Art's permanent collection in New York.

My experience also includes two books, a #1 iTunes podcast with 80,000+ downloads and building an audience through independent publications.

Today, I bring that experience together through MUSE EDIT, working with brands, agencies and founders on brand positioning, communications and editorial strategy.

For projects, collaborations and enquiries: